When Rihanna’s Fenty Beauty rolled out 50 shades of concealer and foundation much ado was made about it by the beauty world. There were lines around the block at many Sephora stores nationwide and many shades instantly sold out.
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Fenty was a cultural phenomenon. It offered shades for women with darker skin tones that weren’t just a monolithic brown. It took the many varying undertones of women of color into consideration and made it easier to match exact skin tone. It made so, so many women feel seen and heard.
It does, however, beg the question, how come no beauty brands before Fenty had provided viable options for women of color? Since Fenty had proven that the blanket statement that there was no market for it is clearly false, what are the real reasons why beauty companies don’t offer many options in darker shades?
This video explores the why.