Beauty / September 10, 2019

Rock Your Natural ‘Do With This New Hair Care Line From Tracee Ellis Ross

I know what it’s like to walk the aisles of the drugstore looking for hair products only to find one shelf with a few creams and oils for black hair.

Mixed-race toddler girl with blonde curls at the beach
Photo – Anna Fecskes

Growing up, I would be in the bathroom for hours trying to concoct the perfect formula to get my hair to look beautiful: two pumps of this, then a dollop of gel, then shake it out, add a dime-size of oil, one more pump of Pink Lotion, shake it out again and hope that with a tiny bit more gel, my curls would last through the end of the day.


Today, as big names with star power have transitioned from entertainment into the beauty industry, the importance of inclusivity in product ranges has further developed for big brands. Black-ish star Tracee Ellis Ross is the latest celebrity to deliver a new product line with Pattern by Tracee Ellis Ross.

The actress embarked on an entrepreneurial journey in the hair care industry more than 10 years ago and this week the actress has finally launched her natural hair care line for curly, coily and tight textured hair.

Pattern hair care product display
                   Pattern by Tracee Ellis Ross

Not sure which category your hair fits into? Not to worry! Pattern helps you to identify the hair you have and provide the best solution to eliminating frizz and juicing up your coils.

The Pattern Manifesta encourages us to love who we are and celebrate our hair.  Shop the line to free your curls.


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Be free, embrace your gorgeous, wear your crown & your glory. ROCK YOUR PATTERN. Available to shop now. Link in bio. #RockYourPattern Director: @micaiahcarter Poem: @amenabee Agency: @selectworldny Creative Director: @hansdorsinville Executive Producer: @rjonasgilman Creative Consultant: @samiranasr Cast: @abamufasa @terrabot @amiranatanne @versaceshortie @raifhenok @therhondaross @rossnaess @sammypicone @traceeellisross @spicy.mayo Contributors: @alesloverde @benjaminpuckey @debbiekriky @ginaedwards_ Karolin Kreke @kimbigram @lacyredway Louis Obioha @margeaux_ @marjaniforte_works Mark Day Mehdi Zollo Natasha Holly Nicholette Hails Rosie Turnbull Simon Douaire Theo.dora Johnson Travis Weaver Zach Sky

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Linnea Moran

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